Our Fave Vitamin C Serums For Every Kind Of Customer

When people ask me why they need a Vitamin C serum in their routine, I like to use an analogy that most people are familiar with. Remember when you were a kid, and you'd take those orange-flavoured Vitamin C tablets if you were getting sick? I like to think of this ingredient as your defense, not only for your immune system, but for your largest organ - your skin.

This famously unstable ingredient comes in many different forms, both natural and synthetic. It's used in skincare products due to its high antioxidant content, which helps to protect the skin from age-accelerating free radicals, while helping to repair existing damage.

Some concentrations can feature pigment-inhibiting properties, making this ingredient ideal for treating pigmentation, discolouration or uneven skin tone. It often has a brightening and radiance-inducing effect on the skin, and can also offer collagen-boosting benefits.

This ingredient is best used in the morning under your moisturiser and SPF to offer antioxidant protection (plus, this allows you to make room for more steps in your PM routine).