Why Is This One Of Our Best-Selling Skincare Products?
With all this hype lately around the iconic cult favourite, Alpha-H Liquid Gold, you may be asking - what exactly is it?
When I first heard of Liquid Gold, I thought it must've been exactly that. Liquid gold. I assumed it was a magical serum with gold flakes or something fancy (this was pre-beauty education). I was later to discover Liquid Gold is in fact a chemical exfoliant.
Chemical Vs Physical
Okay, let’s break this down. A physical exfoliant is what you are most likely familiar with. They typically include manually scrubbing the skin and often tend to be more satisfying as we literally feel the scrub removing dead skin cells and assume it's doing a better job. Don’t get me wrong, I loveeee a good physical exfoliant, but regular aggressive scrubbing and unrefined, large granules can cause micro-tears and damage the skin.
A chemical exfoliant dissolves dead skin cells without any manual scrubbing action. The most common being AHAs (Alpha Hydroxy Acids), BHAs (Beta Hydroxy Acids). AHAs help to resurface your skin and assist in improving the signs of ageing, fading pigmentation, and treating acne. In most cases, chemical exfoliants are gentler on the skin as they aren't abrasive, and can have significant long-term benefits on the skin.
Why I Love it
As I mentioned in my very first article (which you can read here), when I first came across Liquid Gold, I was scared. I hadn’t really used active skincare before. Ever. My routine for a long time consisted of coconut oil, a gentle cleanser that I used both morning and night (yes, even to remove heavy makeup) and a moisturiser. So Liquid Gold seemed a little intense for my sensitive skin - but after slowly introducing it into my routine, I now I seriously look forward to that time in my week where I can swipe my Liquid Gold on!
Results are noticeable almost instantly. If you are using as recommended (on a soaked cotton pad) then you will notice a brighter complexion and a more even skin tone within 20 minutes - yes, I mean it, as well as increasing radiance and plumpness.
What Is In This Stuff?
Alpha-H Liquid Gold acts as a toner, exfoliator, serum and moisturiser all in one. It contains a mix of AHA’s including the most well-known AHA, Glycolic Acid.
- Glycolic Acid accelerates cell turnover, removes impurities from the skin's surface & helps your other products penetrate deeper for maximum benefits.
- Liquorice Extracts and Silk Proteins help to retain moisture levels and leave the skin soothed and brightened
There is a reason why Alpha-H Liquid Gold has cult status, and I am here to confirm the rumours are true: Liquid Gold really is just that good. And if you don't believe me, just read the reviews.
Excellent!
Dani
I needed a product that was going to actively treat breakouts, and I love this product. My skin is visibly better and my makeup is sitting so much better on the skin. Highly recommend.
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Shut up and take my money
Grace
I used to be prone to breaking out bad in my T-zone! Since using this magical product my oily T-zone is non-existent and my skin has an overall glow!
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A facial in a bottle
Kerry
This is literally liquid gold. I love using this at night and waking up to amazing super smooth soft skin! So impressed!
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