Primers are a great way to help your makeup apply more evenly and last longer whilst
tackling other skincare concerns. It's important to understand how priming slots into your
skincare and
makeup routine. We explain how to maximise the benefits and minimise the risk of primer interfering with other products.

When Should I Apply Primer?
Whether you're using primer for your
face,
lips,
eyes, or
lashes, you should always apply your primer
after your moisturiser and before your makeup. Primer creates a barrier between the skin and makeup, so it's important to make sure the skin is fully treated and prepped first.
Once applied, primer ensures that your makeup applies evenly and lasts all day. Primer is a step in your makeup routine that shouldn't be missed.

If I Use Primer, Do I Still Need To Use Moisturiser?
Primers come in many forms for varying skincare concerns. These gel formulas smooth and nourish the skin.
We suggest:
If you're using a hydrating primer, it may be tempting to skip moisturiser altogether and just use the primer. However, these primers are designed to be an additional step for
dry skin, not a substitute for moisturiser. If you're worried about overloading your skin with moisture, consider a less hydrating primer.

But Shouldn't I Use A Pore-minimising Primer Before Moisturiser?
Some primers aim to minimise the appearance of pores and smooth out fine lines. You may think it makes more sense to apply these products before moisturiser so that they can fill in pores directly. However, pore-minimising primers are still best used after moisturiser and before makeup.
You might try:
If you use a primer before your moisturiser, the nourishment from your moisturiser can't penetrate the primer barrier. On the other hand, a moisturiser doesn't work as a barrier, so once absorbed, you can still enjoy the full effects of a pore-minimising primer.
Do I Need To Wait Before Applying A Primer?
It's always advised that you let your moisturiser fully absorb before applying primer, makeup, or
sunscreen. If your moisturiser hasn't absorbed, your primer may go on unevenly, which defeats the purpose of applying one. It should only take a few minutes for your moisturiser to set.
Primers offer many benefits, but it's important that you apply them after skincare and before
foundation to maximise the effects. We have a wide range of primers available to suit any skin concern.