GRASSE  
THE CRADLE OF DIOR PERFUMES
The Grasse region, in southern France, is closely tied to the history of Dior. Christian Dior himself settled near Grasse, to cultivate Dior flowers for Dior fragrances. Today, Dior has chosen the incomparable climate of Grasse and its unique terroir to cultivate its May rose and Jasmine.       FRANCOIS DEMACHY
THE EMBODIMENT OF CREATION
As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.   
DIOR FLOWERS FOR DIOR PERFUMES
A QUEST FOR THE FINEST INGREDIENTS   
To bring Dior fragrances the finest ingredients, François Demachy travels the world in search of raw materials with rare qualities.